Dr. Jay Sarraf
Computer Science Engineering Professor

Jay Sarraf

Associate Professor at the School of Computer Engineering, KIIT Deemed to be University, and Deputy Director, KIIT Digital. He combines academic teaching and research with leadership in digital branding, institutional communications and technology-enabled outreach. His research areas of interest include Brain Computer Interface, Signal & Image Processing, Machine Learning, Artificial Intelligence and the Internet of Things.

Ph.D. in Computer Science KIIT Deemed to be University Research • Teaching • Mentoring
KIIT
Faculty
Dr. Jay Sarraf
Dr. Jay Sarraf Associate Professor & Deputy Director, KIIT University
Profile

An academic, researcher and digital strategy professional working at the intersection of technology, education and institutional growth.

Dr. Jay Sarraf combines classroom teaching and research with digital branding, institutional communications and technology-led outreach at KIIT Deemed to be University.

Ph.D.Computer Science Engineering, KIIT University
2500+Students mentored through teaching, guidance and academic support
10+Years of digital marketing, branding and technology experience
Brief Bio

Dr. Jay Sarraf serves as an Associate Professor at the School of Computer Engineering, KIIT Deemed to be University, and as Deputy Director, KIIT Digital. His work brings together academics, research, digital branding, institutional communications and technology-enabled outreach.

With over 10 years of experience in digital marketing, technology adoption and process improvement, he has supported institutional and organisational growth through structured planning, campaign execution, digital systems and efficient communication workflows.

His research interests include Brain Computer Interface, Signal & Image Processing, Machine Learning, Artificial Intelligence, Internet of Things and Soft Computing. He is also a passionate public speaker, motivator and mentor to students.

Dr. Sarraf is deeply interested in social work and community welfare. Inspired by the principles and life work of Dr. Achyuta Samanta, he believes in creating meaningful change through education, compassion, social inclusion and the philosophy of the Art of Giving. He has actively supported welfare-oriented initiatives and student-led social activities for the underprivileged community.

10+ Yrs Expertise in digital marketing, branding management, institutional communication and technology leadership.
Academic teaching and mentoring
Research in intelligent computing
Digital branding and outreach strategy
Social work and Art of Giving initiatives
Education
2022

Ph.D.

KIIT University

2016

M.Tech

KIIT University

Experience
2023 – Present

Deputy Director

KIIT Digital, KIIT Deemed to be University

2016 – Present

Associate Professor

School of Computer Engineering, KIIT Deemed to be University

Digital Leadership

Digital branding, marketing management and technology-led institutional communication.

As Deputy Director, KIIT Digital, Dr. Sarraf contributes to digital strategy, online visibility, communication planning, campaign management and technology adoption for institutional growth.

Marketing & Branding

Managed high-value digital campaigns and institutional branding initiatives.

Experienced in managing seven-figure marketing budgets, strengthening digital presence and supporting communication for large-scale institutional brands and multi-billion-dollar business environments.

Financial Efficiencies

Improving results while reducing cost and process waste.

Focused on measurable performance, cost optimisation, better campaign planning and continuous improvement in digital workflows to increase visibility, leads, engagement and value.

Technology Leadership

From identification and procurement to execution and adoption.

Experienced in selecting, implementing and driving end-user adoption of digital systems across multiple business functions to support organisational strategy and long-term goals.

Research

Research interests centred around intelligent computing and human-machine interaction.

His research interest areas include Brain Computer Interface, Signal and Image Processing, Machine Learning, Artificial Intelligence, Internet of Things and Soft Computing.

Brain Computer Interface research

Brain Computer Interface

Research work with EEG signal processing, motor imagery classification and feature selection for BCI systems.

Areas
Brain Computer Interface EEG Signal Processing Machine Learning Artificial Intelligence Image Processing Internet of Things Soft Computing
IGI Global Book cover
Edited Book

Expert System Techniques in Biomedical Science Practice

ISBN13: 9781522551492, EISBN13: 9781522551508, DOI: 10.4018/978-1-5225-5149-2

Indexed In: SCOPUS & WoS

Publications

Selected scholarly works and research contributions.

A concise presentation of selected and high-value publications, verified from Google Scholar and the official KIIT faculty profile.

Teaching

Courses taught across core computer science and engineering areas.

Teaching areas include Cloud Computing, Database Management Systems, Digital Marketing, Mobile Wireless Security and Computer Networks, combining core computer science foundations with applied technology, digital strategy and emerging security domains.

Resources

Lecture materials and academic resources.

All links below use the existing document URLs from jsarraf.com.

Cloud Computing

PPT / PPTX

Database Management Systems

PDF
Passion

Art of Giving, Share to Shine and the philosophy of service.

A reflective space on giving, social responsibility, value-based living and the philosophy inspired by Dr. Achyuta Samanta.

Selected Article

Art of Giving – a desideratum of this Yuga

01 / 02

Art of Giving – a desideratum of this Yuga

The essence of all art is to have pleasure in giving pleasure. Among the four basic tenets of Dharma and also the most important at this age of Kali Yuga, Giving (charity) by whatever means is possible, is the key to happiness on one's self-being.

In this first stage of Kali Yuga (10,000 golden years), Giving can reduce the attachment of giver with the materialistic world by developing an attitude of serving the humanity. The Skandha Purana states take out 1/10th of the wealth you have earned by rightful means as a matter of duty and giving for charity.

Art of giving, a propounded philosophy of Shree Achyuta Samanta has been in practice since his childhood when he lost his abutment at the very early age of 4. As stated in the Upanishad,

“The little space within the heart is as great as the vast universe. The heavens and the earth are there with the sun and the moon and the stars. Fire and lightning and winds are there, and all that now is and all that is not.”

Shree Achyuta Samanta with his little heart and ocean of almsgiving nature started working odd menial jobs just to feed his family in the midst of severe poverty, and not only his family but he also shared his hard working money with his classmates and friends by offering tea and snacks to them selflessly and ignoring his own comforts.

In Mahabharata, Shree Krishna has stated while his conversation with Arjuna,

दातव्यमिति यद्दानं दीयतेऽनुपकारिणे ।
देशे काले च पात्रे च तद्दानं सात्त्विकं स्मृतम् ॥

(datavyam iti yad danam, diyate ’nupakarine, dese kale ca patre ca, tad danam sattvikam smrtam)

Which means, charity given out of duty, without expectation of return, at the proper time and place, and to a worthy person is considered to be in the mode of goodness. He understood well that the satisfaction of life is hidden in the act of giving, giving with a sense of duty, and without expecting of return.

One can simply enjoy life and great pleasure that comes from giving. If the value of giving is understood, lifelong search for peace and happiness can be answered. One who receives may eat well and enjoy life but one who gives will sleep well with satisfaction and peace of mind.

Every one of us has something to share and give out without even a second thought, that can be a support and assistance, sharing love and time or just anything that could bring a smile on one's face.

Rather than becoming a disciple of religion for God, one can simply share love and happiness around him with a mindset of Sharing and Giving with no expectations of return. Service to mankind is service to God. Love is God, a true example can be taken from Radhe Krishna duology when one should know how to love and share happiness with giving.

Share to Shine – The 13th Anniversary Theme of Art of Giving

The meaning of sharing has always been greater than the act itself. One may share food, one may share time, one may share knowledge, one may share love, or one may share even a small word of hope. But when it is done with a pure heart and without any expectation, it becomes a light for both, the giver and the receiver.

Share to Shine, the theme of the 13th anniversary of Art of Giving, is a very simple but deeply spiritual thought. It tells us that by sharing what we have, we do not become less. Rather, we become brighter in our own life, because the joy of another person becomes a part of our own happiness.

In our ancient Indian wisdom, giving has never been seen only as charity. It is seen as a duty, as a discipline, and as a path to inner purification. The Taittiriya Upanishad says,

श्रद्धया देयम् । अश्रद्धया अदेयम् ।
श्रिया देयम् । ह्रिया देयम् । भिया देयम् । संविदा देयम् ॥

(shraddhaya deyam, ashraddhaya adeyam, shriya deyam, hriya deyam, bhiya deyam, samvida deyam)

Which means, give with faith; do not give without faith. Give with grace, give with humility, give with responsibility and give with understanding. This is the true spirit of Share to Shine. Sharing should not come from pride. It should come from respect for the other person and from a feeling that the same divinity lives in all.

In the Bhagavad Gita also, Lord Krishna explains to Arjuna that the best form of giving is that which is given at the right place, at the right time, to a worthy person, and without any expectation of return. This is Sattvik Daan. This thought is very close to the philosophy of Art of Giving, propounded by Shree Achyuta Samanta, who has shown through his life that giving is not a matter of wealth, but a matter of heart.

Share to Shine can be practised by every person in day-to-day life. A teacher can share knowledge with a student beyond the classroom. A student can share time with a friend who is weak in studies. A doctor can share care with a patient beyond treatment. A professional can share skill with someone who needs guidance. A neighbour can share food with a hungry person. A child can share a smile with an elderly person. Each act may look small, but its effect can be very large.

The sun shines because it gives light. The river remains pure because it flows and gives water. The tree stands silently and gives fruits, shade and oxygen without asking anything in return. Nature itself teaches us that sharing is the law of life. When we stop sharing, we become closed within ourselves. When we start sharing, we become connected with the universe.

परोपकाराय फलन्ति वृक्षाः । परोपकाराय वहन्ति नद्यः ।
परोपकाराय दुहन्ति गावः । परोपकारार्थमिदं शरीरम् ॥

(paropakaraya phalanti vrikshah, paropakaraya vahanti nadyah, paropakaraya duhanti gavah, paropakarartham idam shariram)

Which means, trees bear fruits for others, rivers flow for others, cows give milk for others, and this human body is meant for the service of others. Therefore, Share to Shine is not only a theme for one celebration. It is a call to make sharing a habit, a culture and a way of living.

At this age of technology and fast life, people may have more facilities but less time for each other. Many are connected through devices, but lonely in heart. In such a time, sharing time, listening to someone, guiding a young mind, supporting a needy family, teaching a skill, donating books, feeding someone, or simply speaking with kindness can become a great act of giving.

The 13th anniversary of Art of Giving with the theme Share to Shine reminds every one of us that goodness should not remain locked inside us. Whatever good we have must travel to others. When knowledge is shared, it becomes wisdom. When food is shared, it becomes Prasad. When love is shared, it becomes devotion. When happiness is shared, it becomes peace.

Service to mankind is service to God. Sharing is the simplest form of service. Let us share what we can, wherever we can, with a pure mind and no expectation of return. In that sharing, we will not lose anything. We will shine within, and we will help others shine too.

Blog

Writing on technology, learning, research and ideas.

Read Dr. Jay Sarraf’s Blog

The blog brings together reflections on computer science, digital transformation, artificial intelligence, research, education and the changing relationship between technology and society.

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I would be happy to connect for academic communication, research collaboration, student guidance, digital branding consultation or professional correspondence.

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Office
Campus 25, School of Computer Engineering
Kalinga Institute of Industrial Technology
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